Our Evidence-Based Ingredients

We built Personally on a single principle: evidence determines everything. Not opinions. Not trends. Not what sells well.

Vitamin B1 (Thiamine) — Thiamine HCl Supports normal energy metabolism and nervous system function, helping reduce tiredness and fatigue.

Vitamin B2 (Riboflavin) — Riboflavin Contributes to normal energy production whilst supporting healthy skin, vision and red blood cell formation.

Vitamin B3 (Niacinamide) — Niacinamide (non-flushing form) Supports normal energy metabolism and psychological function in a form that does not cause flushing.

Vitamin B5 (Pantothenic Acid) — Calcium D-Pantothenate Supports normal cellular energy production, mental performance and the synthesis of certain hormones and neurotransmitters.

Vitamin B6 (P-5-P) — Pyridoxal-5-Phosphate (active form) The active form that supports normal psychological function, hormone regulation and nervous system health.

Vitamin B7 (Biotin) — D-Biotin Contributes to normal macronutrient metabolism and supports the maintenance of healthy hair, skin and nails.

Vitamin B9 (Methylfolate) — 5-MTHF (active form) The active form of folate that supports normal psychological function, immune health and cardiovascular function.

Vitamin B12 (Methylcobalamin) — Methylcobalamin (active form) The neurologically active form supporting normal energy metabolism, nervous system function and red blood cell formation.

Vitamin A (Beta-Carotene) — Beta-Carotene (plant-derived) A plant-based precursor that converts to vitamin A as needed, supporting normal vision, immune function and skin health.

Vitamin D3 — Cholecalciferol Supports normal immune function, bone health, muscle function and calcium absorption throughout the body.

Mixed Tocopherols (Vitamin E) — Mixed Tocopherols (alpha, beta, gamma, delta) The complete vitamin E family providing antioxidant protection to cells throughout the body.

Vitamin K2 (MK-7) — Menaquinone-7 Supports normal blood clotting and bone health, working alongside vitamin D for calcium regulation.

Vitamin C (Ascorbic Acid) — Ascorbic Acid Supports normal immune function, collagen formation, antioxidant protection and iron absorption.


Magnesium (Bisglycinate and Citrate) — Magnesium Bisglycinate and Citrate Supports normal cellular energy production, muscle function, nervous system health and psychological function in highly absorbable forms.

Zinc (Citrate) — Zinc Citrate Supports normal immune function, skin health, cognitive function and reproductive health in a highly bioavailable form.

Selenium (Selenomethionine) — Selenomethionine (organic form) Supports normal thyroid function, immune health and protection of cells from oxidative stress.

Copper (Gluconate) — Copper Gluconate Supports normal energy production, nervous system function, skin pigmentation and iron metabolism.

Manganese (Sulfate/Gluconate) — Manganese Sulfate and Gluconate Supports normal ATP production, bone formation and protection of cells from oxidative stress.

Chromium (Picolinate) — Chromium Picolinate Contributes to the maintenance of normal blood glucose levels and supports normal macronutrient metabolism.

Iodine (Potassium Iodide) — Potassium Iodide An essential component of thyroid hormones, supporting normal thyroid function, energy metabolism and nervous system health.

Iron (Bisglycinate) — Iron Bisglycinate (well-tolerated chelated form) Supports normal energy production, immune function and oxygen transport in a well-tolerated chelated form with minimal digestive side effects.

EPA/DHA (Algal Oil) — Algal Oil (plant-based) A sustainable plant-based source of omega-3 fatty acids supporting brain function, heart health and vision.

Lactobacillus rhamnosus GG — LGG, 5-10B CFU One of the most researched probiotic strains, supporting digestive health, gut barrier function and immune health.

Bifidobacterium lactis BB-12 — BB-12, 5B CFU Supports large intestine health, digestive comfort and normal immune function.

Ashwagandha (KSM-66) — KSM-66 Root Extract, 5% withanolides A clinically studied adaptogen supporting the body's response to occasional stress and helping maintain calm and focus.

Bacopa Monnieri — 50% bacosides An Ayurvedic botanical traditionally used to support memory, learning and cognitive function.

Boswellia Serrata — Standardised for boswellic acids Supports joint comfort and healthy inflammatory responses within normal range.

Echinacea — Echinacea purpurea extract Supports normal immune function, particularly during periods of seasonal challenge.

Elderberry Extract — Sambucus nigra, standardised for anthocyanins A polyphenol-rich extract supporting normal immune function during seasonal challenges.

Ginkgo Biloba — 24% flavonol glycosides, 6% terpene lactones Supports healthy circulation, cognitive performance and mental clarity.

Maca Root (Gelatinised) — Gelatinised Maca A traditional adaptogen supporting physical stamina, vitality and normal hormonal function.

Olive Leaf Extract — Standardised for oleuropein Supports cardiovascular health and healthy blood pressure within normal range.

Panax Ginseng — 5% ginsenosides An extensively studied adaptogen supporting physical and mental stamina, vitality and cognitive performance.

Vitex Agnus Castus — Vitex fruit extract Traditionally used to support premenstrual comfort, cycle regularity and hormonal balance.

Red Clover Extract — Isoflavone extract Supports comfort during menopausal transition.

Cinnamon — Ceylon cinnamon extract Supports healthy blood glucose levels within normal range and normal carbohydrate metabolism.

Citicoline (CDP-Choline) — Citicoline Supports brain health, mental clarity, focus and normal cognitive function.

Lion's Mane Extract — Hericium erinaceus fruiting body A traditional mushroom supporting cognitive function, mental clarity and nervous system health as studied in recent clinical trials.

Phosphatidylserine — From sunflower lecithin Supports memory, mental clarity and cognitive performance during periods of mental demand.

Saffron Extract — Standardised to safranal and crocin Supports positive mood, emotional balance and cognitive function.

Sage Extract — Salvia officinalis/lavandulifolia Supports memory, attention and cognitive performance.

Astaxanthin — From Haematococcus pluvialis algae A potent antioxidant supporting eye health, skin health and protection from oxidative stress.

Blueberry Anthocyanins — Standardised extract Supports healthy circulation, cognitive function and antioxidant protection.

Cocoa Flavanols — Standardised extract Supports healthy blood flow, cardiovascular function and cognitive performance.

CoQ10 (Ubiquinone) — Ubiquinone Supports cellular ATP production and cardiovascular health, particularly important during ageing.

EGCG (Green Tea Extract) — Standardised for EGCG A polyphenol supporting healthy metabolism, cardiovascular function and antioxidant protection.

Grape Seed Extract — Standardised for OPCs Supports healthy blood vessels, circulation and cardiovascular function.

Hydroxytyrosol (Olive Polyphenols) — From olive extract Supports cardiovascular health and antioxidant protection.

Pycnogenol (French Maritime Pine Bark) — Pinus pinaster extract Supports healthy circulation, cardiovascular function and cognitive performance.

Quercetin Phytosome — Bioavailability-enhanced form Supports healthy inflammatory responses, immune function and antioxidant protection.

Resveratrol — Trans-resveratrol Supports healthy cellular ageing, cardiovascular function and metabolic health.

Sulforaphane (from Broccoli Extract) — From broccoli seed/sprout Supports the body's natural antioxidant and detoxification systems.

Curcumin Phytosome (Meriva-type) — Bioavailability-enhanced form Supports joint comfort, healthy inflammatory responses and antioxidant protection.

L-Theanine — From green tea Supports calm focus and relaxation without drowsiness, particularly during periods of occasional stress.

Acetyl L-Carnitine (ALCAR) — Acetyl-L-Carnitine HCl Supports cellular energy production, mental clarity and cognitive function when it matters most.

Betaine (TMG) — Trimethylglycine Supports normal cardiovascular function, liver health and cellular methylation.

Glycine — Free amino acid Supports collagen production, sleep quality and normal nervous system function.

NAC (N-Acetyl Cysteine) — N-Acetyl-L-Cysteine Supports the body's antioxidant systems, respiratory health and liver function.

R-ALA (R-Alpha Lipoic Acid) — Natural isomer Supports cellular energy production, antioxidant protection and healthy blood glucose metabolism.

SAMe (S-Adenosyl Methionine) — S-Adenosyl Methionine Supports mood, joint comfort, liver function and normal cellular methylation.

Taurine — Free amino acid Supports cardiovascular function, nervous system health and cellular hydration.

DIM (Diindolylmethane) — From cruciferous vegetables Supports healthy hormone metabolism and normal detoxification processes.

Chondroitin — Chondroitin Sulfate Supports joint comfort, mobility and the maintenance of healthy cartilage.

MSM (Methylsulfonylmethane) — Methylsulfonylmethane Supports joint comfort, flexibility and the formation of healthy connective tissue.

Type II Collagen — Undenatured Type II Collagen Supports joint comfort and normal immune responses to cartilage.

Hyaluronic Acid (Low Molecular Weight) — Oral bioavailable form Supports joint lubrication, skin hydration and connective tissue health.

Nicotinamide Riboside (NR) — Nicotinamide Riboside Chloride Supports cellular energy production and has been shown in human trials to increase NAD+ levels.

PQQ (Pyrroloquinoline Quinone) — PQQ Disodium Salt Supports mitochondrial function and cellular energy production as studied in clinical populations.

Urolithin A — Standardised form Supports cellular and mitochondrial health as studied in ageing populations.

Beta-Glucans (1,3/1,6) — From oat or yeast Supports normal immune function and acts as a prebiotic fibre.

Bromelain — From pineapple stem Supports healthy digestion, comfort after physical activity and normal inflammatory responses.

Tocotrienols — Mixed tocotrienols The vitamin E family members supporting cardiovascular health and antioxidant protection as studied in metabolic research.

Lavender Extract — Standardised extract Supports relaxation, sleep quality and calm nervous system function.

Lemon Balm Extract — Melissa officinalis Supports relaxation, sleep onset and calm focus during the day.

Creatine Monohydrate — Micronised Creapure Supports muscle performance, physical stamina, cognitive function and cellular energy production.