About Us | Personally

Personally was founded by Dr Jatin Joshi, a physician with a background in surgery, a Professor at University College London, and a Master’s in Evidence-Based Healthcare from the University of Oxford. His work in clinical research and evidence-based practice shaped the scientific architecture behind the platform.

The wider founding team spans AI and machine learning engineering, supplement manufacturing, production line operations, and regulatory science - assembled specifically because building a system like this demands all of it.

The Problem We Couldn’t Ignore

A few years ago, a patient sat across the desk from me with a carrier bag full of supplements. Fifteen bottles. When I looked at the labels, several ingredients were actively competing with each other for absorption. She was taking calcium alongside iron and zinc in a single tablet. Other doses were too low to have any effect or too high for her profile. One product contradicted the recommendations of three separate meta-analyses.

She wasn’t careless. She’d been given products designed around manufacturing convenience and marketing trends, not around her. The supplement market develops fixed formulas, manufactures in bulk, and sells the same product to everyone. That was the frustration that built Personally.

Evidence First, Always

We built Personally on a single principle: evidence determines everything.

Not opinions. Not trends. Not what sells well.

In clinical research, there’s a well-established hierarchy for how much weight different types of evidence carry. At the top sit systematic reviews and meta-analyses. Below that, randomised controlled trials. Then observational data. And at the bottom, expert opinion.

Not all studies carry equal weight. We evaluate evidence by quality, not volume. Our system continuously monitors the peer-reviewed biomedical literature, updating our formulation logic at least weekly. If the evidence changes, your formulation changes with it. If an ingredient is fashionable but unsupported, it stays out. If something unfashionable is well-supported, it goes in.

We have no house ingredients. We do not design formulations around pre-manufactured products or fixed inventory constraints. The evidence leads. We follow.

What Makes Personally Different?

Personally is not a supplement company that happens to use data. It is a precision health platform, delivered through supplements.

Every formulation is generated uniquely within a clinically governed, evidence-weighted framework. Not selected from a menu. Not assembled from pre-made modules. Your supplement is manufactured once, based on your biometrics, blood work, lifestyle data and health goals. Then, every month, it’s rebuilt - each formulation generated uniquely from that individual’s complete data profile.

A system that treats you as a population of one.

The Problem We Couldn’t Ignore

Evidence First, Always

What Makes Personally Different?

Join the Supplement Revolution.

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