How it works

Your Personally formula starts with you. Built around your health, your habits, your data. Then rebuilt every 30 days to reflect what’s changed. Here’s how the cycle comes together.

First, let’s get to know you.

Your first Personally formula starts with a health quiz. Your age, health history, diet, lifestyle, goals. And any medications you take, so we can check for interactions from day one. Behind the scenes, a million lines of code help our system turn your answers into a formula made just for you. That gives us our starting point. Then we keep getting to know you, better and better, and your formula keeps adapting.

Discover my formula

Evidence first. Ingredients second.

Every ingredient has to earn its place in your Personally formula. That starts with the strongest scientific evidence available: systematic reviews, meta-analyses and well-designed randomized controlled trials. We look at what the research shows, not how popular an ingredient is. If the evidence doesn’t hold up, it doesn’t make it into our ingredient library. Simple as that.

The Evidence

Your wearable helps us get to know you better.

If you use a wearable, connect it to your Personally account in a few taps once you're a member. It helps fill in the details a quiz can’t. How long and how well you sleep. How active you are. How your resting heart rate changes over time. Together, those details give our adaptive supplement system a more accurate picture of your daily life. So when we rebuild your formula, we have much more to go on than your answers alone.

Members: download from the App Store

Download on theApp Store

For Personally members: customers with an order paid in the last 60 days and no cancelled subscription. Nothing is sold in the app; order on this site, then connect the app from your account.

First, tell us about you.
Let’s get personal. Your health, your medical history, your medications. Your lifestyle, routines and goals. Our quiz helps us build a picture of who you are and what your body needs. It's the starting point for creating your first Personally formula.
Monitoring your biometric data
Connect your wearable and we'll learn even more. Your sleep, activity and resting heart rate help us understand what's changing. After your first month, you can also share blood test results, giving us an even more accurate picture of your health.
Some things only you can tell us.
Your wearable is smart. But it doesn't know everything. A new medication (which we’ll always check), a change in diet, a new training routine or entering perimenopause. Keep us in the loop so we can factor these changes into your next formula.

Activate Evaluate Recalibrate

Made for you. Then made for you again.

Every 30 days, we rebuild your formula from scratch. Your quiz answers, your updates, your wearable data and any blood test results come together with the latest evidence in our ingredient library. Ingredients can be added or taken out, or amounts adjusted, with every change checked against your medications. Then we make your new formula in our own facility in Boulder, CO, and send it your way.

Not ready just yet? Join the Personally Community and keep in touch

Is it right for me?

The truth is, you are 1 in 8 billion, you are unique and one standard off-the-shelf formula just doesn't fit. Personally is precisely calibrated to you. And only you. Your biology. Your lifestyle. Your data.

Peak performance

Training hard and working hard both raise what your body has to supply. Your formula is built around what your answers, bloodwork and training load actually show, and it is rebuilt every month as those change.

GLP-1 users

Eating less means taking in less protein, vitamins and minerals. Your formula is built around what your intake and results show you need. Every medication you take is screened against every ingredient before it goes in your formula.

Wearable users

Your ring or watch already records sleep, recovery and activity. Personally reads that data directly and uses it, alongside your questionnaire and blood results, to rebuild your formula every month.

Perimenopause

Nutrient needs change through perimenopause, particularly for bone and muscle. Your formula is built around those changes and designed to sit alongside HRT and anything else your doctor has prescribed.

Business travelers

Long flights, hotel food and short nights all change what your body is working with. Your formula is rebuilt each month around what your answers and results show, so it moves when your schedule does.

Health optimizers

You already pay attention to sleep, recovery and what you eat. Personally turns that into one daily blend, rebuilt each month around ingredients chosen for you rather than for everyone.

Vegans and vegetarians

Plant-based eating changes where certain nutrients come from, vitamin B12 and zinc among them. Your formula is built without animal-derived ingredients and around the nutrients your diet supplies less of.